This specialized training module focuses on the real-world application of Artificial Intelligence in modern marketing strategies. Participants will explore how AI transforms every stage of the marketing funnel—from intelligent customer segmentation and targeting, to hyper-personalized experiences at scale, predictive analytics for customer behavior, and AI-powered content creation and optimization. The course also covers advanced capabilities in automated campaign management, social media and sentiment analysis, and AI-driven marketing intelligence to support data-informed strategic decisions.

In today’s hyper-competitive market, AI isn’t a trend—it’s a game-changer. This module equips marketing professionals, strategists, and decision-makers with the tools to enhance performance, cut through noise, and deliver meaningful customer engagement. From improving ROI to unlocking new revenue streams, this course enables your team to stay ahead of the curve and turn AI into your strongest marketing asset.

Duration : 1-Day – Offered Virtually or Face-to-Face

Language : French or English

The training program includes the following topics:

  • 1. Customer Segmentation & Targeting

    Learn how AI enables businesses to divide their customer base into distinct segments based on demographics, behaviors, interests, and purchasing patterns. This section covers clustering algorithms, RFM analysis, and lookalike modeling to enhance targeting precision and improve campaign ROI.

  • 2. Personalization at Scale

    Explore how AI powers real-time personalization across digital channels—email, websites, apps, and ads—by analyzing user data and preferences. Understand recommendation engines, dynamic content delivery, and customer journey mapping to deliver relevant experiences at scale.

  • 3. Predictive Analytics

    Delve into the use of machine learning models to forecast customer behavior, such as churn likelihood, lifetime value, and purchase intent. Learn how predictive analytics supports strategic decision-making in marketing and helps optimize resource allocation.

  • 4. Content Creation & Optimization

    Discover how AI tools assist in generating, testing, and refining marketing content. From AI-generated copy and visual creatives to A/B testing and SEO optimization, this section explores technologies that boost creative output and performance.

  • 5. Campaign Management & Automation

    Understand how AI streamlines and automates campaign workflows—from audience selection and message scheduling to budget optimization and performance tracking. Learn about AI-driven platforms like CDPs and marketing automation tools that enable smarter, faster campaign execution.

  • 6. Social Media & Sentiment Analysis

    Learn how AI monitors brand presence and public opinion across social platforms using natural language processing (NLP). This section covers sentiment analysis, trend detection, influencer identification, and reputation management powered by real-time data insights.